Intesa provides strategic communications counsel and public relations bench strength to the communications team at MiraCosta College to help amplify their impactful student success stories and raise the profile of its innovative president, Dr. Sunita (Sunny) Cooke.
MiraCosta College is a public community college established in 1934 that serves the coastal North San Diego County area, providing access to higher education for all by offering first-time students taking full-time courses free tuition for up to two-years.
Strategic Communications Support: Leveraging Milestones for Earned Media Campaigns
We offer expert counsel and communications support that leverages current events and the college’s ongoing milestones in ways that don’t tax the busy faculty’s and inhouse communications team’s demanding schedules.
Examples include creating an ongoing, creative earned media relations campaign that amplifies the college’s 90th anniversary as its overall messaging and focuses on reaching the diverse community it serves. The campaign promotes Dr. Cooke’s leadership and dedication to advancing the mission of MiraCosta and creating initiatives aimed at enhancing student success, promoting diversity and inclusion, and strengthening community partnerships. It also features their seminal achievements such as the college leading the future of technology in California by launching an Associate degree in Artificial Intelligence, putting the college at the forefront of AI education.
Media Hits: Highlighting Success Stories and Achievements
Our media successes in this campaign include a television profile on Dr. Cooke to kick off the 2023-2024 school season during our first week of engagement with the college and showcasing the college’s twin brother multicultural educators as a part of National Hispanic Heritage Month. Intesa also continues to land local media features that underscore the innovative and collaborative nature of Dr. Cooke with multiple in-studio television interviews. In addition to touting the economic impact of MiraCosta on the region that exceeds half a billion dollars, another highlight includes Intesa placing an op-ed featuring the collaborative partnership between Dr. Cooke and two other women leaders at the helm of Cal State San Marcos and Palomar College as a part of Women’s History Month.
Measuring Success: Intesa delivers over 300% ROI
In just seven months from August 2023 to April 2024, we’ve achieved a return on investment (ROI) for MiraCosta College of 321%. Intesa secured more than 25 high impact storytelling opportunities and media interviews, resulting in reaching an audience of more than 8M and earning more than $132K in publicity value. Our efforts also boosted website traffic and amplified social media engagement.
Client Testimonial:
The best feedback of all, however, is a happy client. In an email exchange with Intesa, the chief communications officer of MiraCosta College said, “We’re delighted with our collaboration with Intesa. Their exceptional service and expertise continually exceed expectations, reinforcing them as our top choice for strategic communications support.”